IIFA: The Bollywood Oscars or a $12M Roadshow?

With all the positive buzz around the IIFA awards that are coming to Toronto in almost a week, there a few that do not agree. Check out this article in MacLean’s magazine.

Despite the “Academy” brand, the IIFA awards are not quite India’s Oscars. They’re an annual road show designed to promote Bollywood around the world. Now in their 12th year, they have been staged in capitals from London to Bangkok, Johannesburg to Singapore. Toronto is the first North American city to play host—a privilege that Premier Dalton McGuinty bought with a $12-million pledge from the province to the IIFA.

Let us know what you think!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s